On your first visit, you might find yourself overwhelmed with things to do in San Francisco. After all, it’s a large metropolitan city. It’s diverse and exciting. There are a lot of great outdoor activities, plenty of museums and art spaces, plus more eating and drinking options than you could imagine. So where to start?

While there might be more interesting corners of San Francisco to explore, everyone has to experience the top tourist destination on their first visit to the city. Once you’ve covered these top attractions in San Francisco, you’ll be ready to delve deeper, like taking a walking tour of the diverse neighborhoods.

These spots I mention below are decidedly touristy, but hey, we’re tourists, right!? Even if you’re not a big fan of touristy activities, you’ll find something worthwhile and unique about all of these locations and you’ll likely find yourself saying you were glad you did it at least once.

Give these top 10 things to do in San Francisco a try

If you’re planning to do a lot of these activities, it might be to your advantage to buy a San Francisco CityPass. The pass gets you admission to top attractions, free public transportation for 3 days, a free bay cruise and lots of discounts. It’s a pretty great deal.

The things mentioned here are, of course, just a scratch on the surface on what there is to do and enjoy in San Francisco. For more ideas and tips on place to eat and drink, see our Shortcut Guide to San Francisco.

Union Square

Union Square, San Francisco
Union Square, San Francisco

Union Square is the city’s premier shopping district, with tons of boutique and luxury shops, restaurants, cafes, art galleries and things to explore. Start the morning out with some window shopping on your way to breakfast at Farmerbrown or Sears Fine Food. The earlier you get your shopping fix on in this neighborhood the better, as it gets pretty packed after lunch. While there isn’t much of nightlife in Union Square, it stays busy with restaurant and theatre goers.

San Francisco Breweries

There are so many craft breweries in San Francisco now. You can’t really go there without trying a few out. The best way to see as many as possible, and learn about the craft beer movement in San Fran at the same time is on a brewery tour. You can combine the breweries with restaurants on a tour as well. There are a lot of food and beer tour options, but we like to ensure that the tour doesn’t have a lot of people, and that they’ll points out attractions along the way. Why not get all your eating, drinking and sightseeing done at once?

⇒ Book a San Francisco Craft Beer, Bites, and Brewery Tour.

Historic Cable Car Ride

cable car
Historic San Francisco Cable Car

I’ve always wanted to ride a historic cable car in San Francisco. It looks so fun to hang from the bar while riding slowly up and down the rolling hills of the city. The cars began running in 1880 and were restored to their original luster for tourists and locals alike to enjoy once again. Being the only manually operated cable cars left in the world, you’ll want to check out the process of turning the cars around when they reach the end of the line. Watch a video of it here.

While I’ve heard that locals do use it as a means of commuting, it’s mostly packed with tourists, so get in line early to avoid the crowds that can make the wait upwards of 40 minutes. The best place to catch the cable car is at the end of a line, where you’ll queue up with dozens of others awaiting a turn to ride, but we found that waiting one stop away from the end of the line is a faster way of grabbing a spot on the car, but only if you’re willing or wanting to ride on the rail (there won’t be any free seats). A one-way ticket is just $6 and there are three different lines to choose from. Take the cable car from Union Square over to Ghiradelli Square on the Market – Hyde line to enjoy the wharf.

San Francisco Bay Cruise

One of the best things San Francisco has going for it is the enormous views and spectacular scenery. The best way to take it all in is on a bay cruise. There are cruises of all kinds you can go on, during the day, at night, a food cruise, a cocktail cruise, etc. One of our favorite ways to see the bay is on a sunset cruise. It takes about 2 hours, and makes its way through the bay to see the Golden Gate Bridge, Alcatraz and Sausalito. Some cruises even have light buffets and drinks on board that you can enjoy while listening to the commentary.

⇒ Book a San Francisco Bay Twilight and Sunset Cruise or a Champagne Brunch Cruise.

Fisherman’s Wharf

fisherman's wharf sign
Fisherman’s Wharf

You’re in the heart of tourism at Fisherman’s Wharf. It’s San Francisco’s #1 tourist destination and draws thousands of visitors. Jam packed with entertainment options, you’ll find street performers, the freshest seafood, waterway tours including daily tours to Alcatraz and bay cruises and sea lions barking away at Pier 39. Knickknack shops abound at which to buy souvenirs or to burn a little time before moving on to the next attraction. There’s also an aquarium, plus a stellar view of the bay. Take public transportation or walk there though. Parking can be a nightmare.

⇒ Why not go on a segway tour that takes you from Fisherman’s Wharf to the marina.

Ghiradelli Square

If you love chocolate, you have to stop by Ghiradelli Square. There’s a huge chocolate store there with just about every type of Ghiradelli chocolate treat you can imagine. People love to buy an ice cream cone from the shop and sit in the square for some people watching. Also located in the square is a lovely winery, so you can grab a glass of wine instead, if chocolate’s not your thing.

Chinatown

Chinatown, San Francisco
Chinatown, San Francisco

San Francisco has the oldest and largest Chinatown in North America. While it draws a lot of tourists, especially on the weekends, it does have an authentic vibe that makes you feel a little like you’ve stepped out of San Francisco and into a backstreet in China. You’ll find the oldest Dim Sum Tea house in America, the Hang Ah Tea Room, and the fortune cookie factory, along with dozens of Chinese and Dim Sum restaurants, plus trinket stores, fish markets and dress shops.

⇒ Go on a Chinatown Walking Tour with Lunch.

Ferry Building Marketplace

Ferry Building Marketplace
Ferry Building Marketplace

Located along The Embarcadero at the foot of Market Street, the Ferry Building Marketplace has been re-purposed into a massive marketplace showcasing some of the city’s finest produce, seafood and specialty food purveyors.

The market is perpetually packed with tourists and locals (especially on Saturdays when the farmer’s market is also open) trying samples, picking out fresh meats at Golden Gate Meat Company or seafood at San Francisco Fish Company, and crowding into restaurants like Hog Island Oyster Co and Slanted Door. If you’re a foodie or a shopper, you’ll be in heaven here. There are tea shops, cafes, ice cream shops, fresh bread, salami, cheese and chocolate, etc.

⇒ Go on a San Francisco food tour of the ferry building marketplace.

Alcatraz

Alcatraz Island in San Francisco
Alcatraz Island in San Francisco

I really don’t know what it is that keeps us wanting to go to Alcatraz after all these years of it being closed. I mean, it’s just a prison, after all. However, it is a very interesting place to visit. You must take a boat ride to get out there,. Once you arrive, you’ll be able to walk around the grounds with an audio guide to tell you the stories and myths surrounding the famous island prison. Entrance into Alcatraz is free, but you do have to buy a ferry ticket, which is most certainly NOT free. When you go, make sure to plan ahead for your visit and give plenty of time. It’s a very busy attraction.

⇒ Combine your Alcatraz ferry ticket with a city tour and save money.

Golden Gate Park

San Francisco - Golden Gate Park
Aerial view of Golden Gate Park. Photo by Phil Whitehouse

Created in 1870, Golden Gate Park is an immense public park in the center of the city. You can see from the picture how enormous it is. You can rent a bike and ride through the park on your own or take a guided tour. There’s a lot to see inside the park, including Spreckles Temple of Music, De Young Museum, Academy of Sciences, the Japanese Tea Garden, the Conservatory of Flowers, Botanical Gardens, Stow Lake, active windmills, Bison paddock, a Carousel built in 1914, the Rose Garden, and various trails for hiking, jogging, or simple leisurely walks. You could spend hours here enjoying the activities and relaxing in the grass. Bring a picnic and spend the day.

⇒ Book a Golden Gate Bridge to Sausalito Bike Tour

Want to plan your trip in advance and book a few of the things we’ve mentioned below? Pre-booking tours is always a good idea, especially for popular tours. They sell out fast. We like to use GetYourGuide.com.

Where to Stay in San Francisco

If you’re planning a trip to the city, you’ll want to check out a few of our recommended places to stay. We prefer different areas of the city depending on what we’re there for. Since this guide involves the more touristy things to do in San Francisco, it’s best to stay near the action.

Here are our top recommendations for places to stay in San Francisco during your visit. Feel free to use any of the links below for your preferred booking site.

Marriot Union Square, San Francisco

San Francisco Marriott Union Square

Comfortable 4-star hotel with 2 restaurants located near great shopping options.

Read Reviews | Book a Stay

Intercontinental San Francisco

Intercontinental San Francisco

4-star hotel with a restaurant, an indoor pool and 24-hour business center.

Read Reviews | Book a Stay

Courtyard Fisherman's Wharf, San Francisco

Courtyard by Marriott Fisherman’s Wharf

3.5-star hotel located in the heart of the tourist zone; fitness center and free wifi.

Read Reviews | Book a Stay

Things to do in San FranciscoIf you manage to get around to all of the top 10 things to do in San Francisco, you’ll have covered a lot of ground and you’ll be ready for your next trip when you do all the unique things there are to do in San Francisco. Until next time!

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